While everyone else is using digital business cards (DBCs) in networking, you are handing out your paper business cards to your potential customers. Can you convert your prospects into loyal clients with this approach? Are you confident in what you are doing in networking?
If you aren’t and want to level up your networking game, switch to digital business cards – a modern and effective alternative to traditional business cards. With this digital card, you can impress your potential customers, transform them into loyal customers, and grow your business with leaps and bounds.
For more information on how DBCs can help you level up your networking game and why you should use them in business networking, keep reading this exclusive blog by Niha experts.
Reasons to Use Digital Business Cards in Your Networking
Contactless sharing, efficient networking, affordable prices, and updatable information are a few reasons why you should use smart business cards in your networking. Here are some other reasons you must be interested in knowing about:
Share Whatever You Want (Without Limitations)
Traditional paper business cards do not have much space, limiting you to sharing only a little information about your business. You cannot print multiple phone numbers or emails on your paper card. But that’s not the case with smart business cards.
With digital cards, you can share all your business information with your potential customers, including but not limited to:
- Phone
- Website
- Address
- Portfolio
When your customers know enough about your business and products, they can make better decisions quickly. This helps create a better image of your business and increase the overall chances of conversion.
Contactless Information Sharing
You must meet your potential customers in person to share your business information via a traditional paper business card. However, a digital business card allows you to network remotely in the comfort of your home. Entrepreneurs can share their DBC via email, WhatsApp, or any other.
Here are some of the most popular ways to share your digital card:
- Share via Apple or Google Wallet.
- Send your smart visiting card via email.
- Distribute your digital card via SMS or instant messaging apps.
- Use social media (e.g., Facebook, Instagram) to share your DBC.
Cost-Effective Networking Option
The fancier the paper business card you print, the higher the cost. However, that’s not the case with smart business cards. You can design your card as you want free of cost with Niha. Add whatever details you want on your DBC, whether it’s your business website, address, phone, email, or anything else.
If you are still not convinced to use a digital business card for networking, here is some math to help you understand it better –
Imagine you have to distribute 100,000 cards, and the average cost of one paper card is Rupees 1.50. How much do you have to spend to do that?
It will cost you Rupees 150,000.
However, if you do the same using a smart business card, it will cost you zero. You can share your business info digitally with as many people as you want.
Capture Leads Effortlessly
When you use physical cards instead of digital business cards, you cannot capture leads or get the recipient’s information. You only share your business details, which may include only the mobile, website, address, and email. However, the case is just the opposite with DBCs. They allow you to capture the information of your potential customers.
You can use the information to connect with them later or discuss their requirements. To capture leads via lead capture mode, you need to turn on this feature from the application. Once turned on, a custom lead capture form will appear on the recipient’s screen as soon as they open your digital card. The information you may prompt them to enter includes:
- Name
- Phone
- Query
Pro Tip: You can customize the lead capture form per your business’s requirement. Ask your customers about their budget and the model they are looking for if you are a car dealer.
Monitors Your Team’s Performance
One of the biggest reasons for using digital visiting cards in your networking is their ability to offer performance metrics, which traditional paper business cards do not. You can determine which DBC of yours is performing well and which isn’t and optimize it for the best performance.
If you have a team of professionals, you can assign each one a smart business card and monitor the performance of their digital cards. The engagement metrics of DBCs you can track include the following:
- Number of taps/scans received.
- Number of times a link is clicked.
- New connections you made.
- Your DBCs click-through rate (CTR).
Update Information Whenever You Want
Every business owner faces this problem at least once in their life. Sometimes, due to negligence, wrong business details are printed on the paper card. This causes a lot of inconvenience to the entrepreneur and the printing company. However, if you use a digital business card, you won’t face such problems because the information on DBCs can be changed/updated quickly.
This ability to change information on a digital business card helps save money, time, and resources. To change information on a DBC, all you need to do is follow the below-mentioned steps:
- Open your DBC platform (Niha).
- Tap on the Niha logo (bottom of your screen).
- Tap the link you want to change information on.
- Enter the right/current business details.
- Tap “Save Link.”
- And you are done!
Eco-Friendly Networking
You should ditch traditional paper business cards and embrace digital cards because they allow eco-friendly networking. By using DBCs, you can save a lot of trees and reduce paper wastage. If you use paper business cards, you might be shocked to learn that millions of trees are cut down annually to create paper business cards.
And more than half of those paper cards are thrown in the dustbin, which means they serve no purpose but contribute to paper waste. So, why contribute to global warming, water pollution, deforestation, and paper waste? Let’s adopt digital business cards and give our coming generations a better environment to strive and thrive.
On the Final Note
More and more businesses are adopting digital business cards and ditching traditional business cards. This rise in adoption is due to the benefits they offer to the users, including contactless information sharing, cost-effective networking, effortless lead capture, and more. If you are looking for reasons to choose DBCs over traditional paper cards, give a read to the content above. For more information on DBCs, please don’t hesitate to contact our customer support team.
