Paper business cards are history, and NFC business cards are the future. Many businesses have realized this and invested in this cutting-edge technology. Indeed, this minor upgrade can accelerate the business’s growth and offer many other benefits, from improving brand image to getting more leads and business.
While some know the potential of digital business cards and have bought them for their business, others want to buy one but have no idea which one to buy or what features to look for. If you are blank about the features you should look for in NFC business cards, read this blog without delay.
Features to Look for in NFC Business Card
Choosing the best NFC smart business card can be challenging, especially if you haven’t done this before. Here are the features that you should look for in NFC business cards:
Insights (or Analytics)
You ordered 1k cards for corporate networking. Now, only 200 visiting cards are left. How many people did you reach or connect with? The figure is apparent – it’s 800. But how do you determine this with digital business cards?
For that purpose, you will need an NFC biz card with analytics. Some brands, including Niha, offer this feature in their applications. With this small but much-needed feature, you can track the following:
– Taps/Scans
– Link Clicks
– New Connections
– Click Through Rate
Follow Up Reminder
Imagine someone shows interest in your product. You call them and try to sell your product/service to them. They respond, “Call me after some time/in the evening/tomorrow/next week.” And you don’t call them on the given date. What would happen? They might buy the same service from a different provider who simply follows up.
Can you relate to this problem? Do you often face this problem of neglected leads? If so, buy an NFC business card with the follow-up feature and forget about this ignored lead problem. This follow-up feature allows you to set continuous automated reminders.
You can assign the task to your connections or employees, and they will receive a reminder at the set date or time. For instance, you could set a reminder to call a customer after 5 hours. They would receive a notification at the set time, increasing the chances of getting more business.
If you’re looking for the Digital Business Card rather than an NFC Business Card, here is how you can create a digital business card for free!
Lead Capture Mode
When you give your visiting card to customers, they get all your business information. It means they can get in touch with you anytime. But why would they only contact you? They must have the visiting card of others providing the same service. To stand out, buy an NFC visiting card with a lead capture feature only. Only Niha offers this feature.
Lead capture mode that lets you accumulate the information of thousands of users. All you have to do is turn on the lead capture mode from the Niha app, and whenever someone opens your digital business card’s link, taps their smartphone against your business card, or scans the QR code, a lead capture form will appear on their screen. They can fill in the details in the given form.
Through the lead capture mode, you can collect the following information:
– Name
– Phone
– Location
Tags
It might seem like a small feature, but it is not. It is one of the most essential features, and you should only buy an NFC smart business card that allows you to add tags to the profiles. With this feature, you can manage all your leads in one app. Here’s how you can use it for your business:
– You get a lead from any channel.
– You or your team calls the potential customer.
– The customer says they would love to see the demo.
– You fix an appointment.
– Add the tag “Appointment Fixed.”
This way, you won’t forget customers’ responses and can send any of your team members to the meeting. If this feature isn’t available in the app, you might forget your conversation, miss the meeting, or call the same customers twice, wasting your time and resources. Also, calling someone again and again is very unprofessional!
Take another scenario:
– You receive a lead.
– You make a call.
– The call doesn’t connect.
– Add the tag “Not Connected.”
You can call them an hour later and see if they are interested. If so, add the relevant tag and plan further actions accordingly. However, your team may neglect the lead when the call doesn’t connect without this feature. And no one knows the importance of a single lead than a seasoned entrepreneur!
Lead Sharing Option
Imagine you get a few thousand leads after spending lakhs. How do you handle those valuable leads? You will have to divide and assign leads to your employees, but doing so can be chaotic without a lead management system.
That’s why you should always consider investing in an NFC business card with lead-sharing and management features. Some brands offer this lead management feature in their applications so that you can manage the leads efficiently.
Bonus Feature: QR Code
In addition to the above features, your NFC business card must have a QR code. Though most smartphones now have NFC (near-field communication) capabilities, a few phones still lack them. Sharing your business information can be difficult if the recipient doesn’t have an NFC-enabled device.
However, if your smart business card has a QR code, you can ask the recipient to scan it and access all your digital content. Though you can easily find an NFC business card with a QR code, those struggling to find such a product can connect with Niha and buy one of its best-selling cards.
On the Final Note
Now, every other business is embracing digital biz cards, realizing their ultimate potential and the benefits they offer. As the demand for digital business cards grows, new companies are entering this market, making it challenging to choose the right NFC smart business card – especially for those who are unfamiliar with them. If it’s your first time buying an NFC biz card, look for features like analytics, follow-up capabilities, lead capture mode, tags, and lead sharing. If you’re having difficulty finding a reliable NFC business card, explore Niha’s range of NFC cards.
