Track Engagement Metrics for Digital Business Cards

Track your Engagement Metrics on Niha Digital Business Cards

Digital business cards are becoming popular because of their benefits. They allow users to share contact information quickly and update details easily. However, the most helpful and loved feature of Digital Business Card’s is their ability to track and analyze engagement metrics.

This allows users to measure ROI, improve targeting, optimize the card, and gain insights from audience behavior. While the benefits of tracking and analyzing digital business card engagement metrics are numerous, many people don’t know how to do so. Read on to learn how to track and analyze the engagement metrics of Niha’s digital business card.

How to Track Digital Business Cards’ Engagement Metrics?

You can optimize your Niha digital business card and improve your clients’ experience with engagement metrics. Here’s how to track Niha’s digital business card engagement metrics:

  • Open the Niha app on your smartphone.
  • Tap on the hamburger icon.
  • Then, tap on insights.
  • And you are done!

Upon tapping insights, a screen with various engagement metrics will open. You see the following metrics on the screen:

Taps/Scans

This indicates the number of times your digital business card was opened via tap or scan on your NFC Business Card. It also counts the taps/scans made when the Niha Instant Mode was active.

Link Clicks

Link clicks show the number of times your digital business card’s link was used to access the content on your card. It also counts the clicks made when the Niha Instant Mode was active.

New Connections

It shows the number of new connections you have made by:

  • Scanning a business card
  • Meeting another Niha user
  • Clicking exchange contact

Click Through Rate

CTR shows the total number of clicks out of the total views on your digital business card. For example, if 1000 people viewed your digital business card and only 400 clicked on a link, your CTR is 40%.

Percentage of Clicks on Socials

In addition to the above metrics, you can track the percentage and number of clicks on your socials. To access this information, swipe right. This will allow you to determine the percentage and number of clicks for the following:

  • Facebook
  • Instagram
  • LinkedIn
  • X (formerly Twitter)

Collecting Leads can be painful task and it can be big of task to manage those leads where you can manage them easily. Niha’s lead capture mode is designed to help users overcome this problem.

To generate leads, and manage them easily, activate this feature from the application. Once activated, whenever someone scans or taps your NFC business card, a customisable form will automatically appear on their smartphone.

Read more how Niha’s Lead Capture Mode can incorporate in your business!

Niha Lead Capture Mode

 

Using Digital Business Card Engagement Metrics to Your Benefit

After using your digital business card for a while, you will have a lot of data to analyze. Here’s how your digital business card engagement metrics can be used to your benefit:

  • Refine your messaging and tailor it to your audience’s interests.
  • Enhance card design and calls to action (CTA) to improve conversion rate.
  • Tailor the content of your digital visiting card based on user interactions.
  • Use the data to build highly effective networking and marketing strategies.
  • You can use the data to determine which networking strategies are most effective.

On the Final Note

Individuals and businesses are increasingly shifting to smart digital business cards and NFC Business cards, seeing the features they offer. One of the most beneficial features of digital business card is the ability to track and analyze digital business card engagement metrics. Unfortunately, only a few users are aware of it. To help everyone make the most of this data and enhance their networking capabilities, we have provided detailed information on how to track, analyze, and effectively use digital business card engagement metrics. Stay tuned for more insights on smart business cards!