Are you considering switching from paper business cards to digital business cards? Well, you are doing the right thing, but every digital business card is not the same. So what makes a digital business card good? What should you look for? Or what are the features or qualities that a business card must have to help you achieve your desired business goals? We have created this list of checkpoints which will help you to get the answer to all these questions, so here is what a good digital card should have.
1. Effortless Exchange of Information
While digital business cards are not shared like traditional paper cards, not all digital cards exchange information in the same way. Typically, digital cards share information through NFC technology, QR codes or both technologies. Let us start with the NFC; this technology will enable you to share your information instantly with a tap, making it ideal for personal interactions.
QR codes, on the other hand, provide a touch less method to share information. Hence, while choosing a smart visiting card, find out which sharing method will better align with your networking attempts, such as whether you do more in-person or virtual meetings or both. Note that both these technologies are advantageous in their own way, however, NFC leaves an impactful first impression.
Moreover, ensure the receiver can access the information you have shared even if they are not using the platform or app as you are. For example, if you are using an app to create your business profile, explore whether the recipient can see your information without downloading that specific app.
If you’re still confused How Smart Business Cards Work? You should consider reading this blog!
2. Striking Visual Appeal
The looks of a digital business card play a critical role in a business as it helps create the first impression on the prospects. An attractive design will make you look like a serious professional with whom anyone would like to engage. On the other hand, if you take a card that looks cluttered or messy, no one will want to connect with you.
So, if you want to reinforce your brand image while networking, look for a digital card that enables you to add your brand logo, brand colour and style to the card, for example, if you own a company or representing one, using a custom Metal NFC Card, that features your brand colour, brand logo or style, can help you make a lasting impression on your clients.
A professional and sleek business card that contains your name, and your company name will translate to others how you perceive your work. A card that is well organized and conveys the required information is a trait that business people appreciate. So, look for a digital business card that is visually appealing and can effectively communicate your brand’s identity.
3. Lead Capture Suitability
Most of us think that smart business cards primarily facilitate networking by providing an easy way to share business information and opening the door to new possibilities, but this is not the only thing they can do. Their functionality goes beyond it- recipients can also share their information in return, providing senders leads directly through the card.
So, while looking for digital business cards, find out whether they offer two-way information sharing. This functionality will allow recipients to submit their contact details, such as their name, contact information and more, through a form. This will help you foster meaningful connections and increase the likelihood of more engagements in the future.
Every contact submitted will be added to your contact list on the app, such as the Niha app. Here, you can keep track of them and follow up later, like when you are offering discounts on our products and services. Niha app allows you to add notes to a contact, like something you have talked about while networking or a fact, a reminder to follow up and more.
4. Insightful
You might have attended an event where people have tapped or scanned your NFC Business card, but you lost track of them. Do you want to know how many taps or scans you got? Well, for that you need to choose a digital business card that can provide you insights, such as the number of taps or scans, click-through rates, number of links clicked and more.
These insights will help you know how many individuals/businesses want to engage with your business. For example, if they are opening your LinkedIn link, Facebook link or any other link that you have added, it means that they want to know more about your professional background, your products, your services, etc. In other words, they are showing interest in your services, which will encourage you to follow up with people who have exchanged information with you.
5. Ease of Management and Updates
We all know smart business cards are easy to manage and update but this is not the case with every smart business card in the market as it depends upon a lot on the platform or the app which is used to create it. For example, some interfaces or apps, such as the Niha app, make it extremely easy for users to update their information. They also reflect the changes instantly, so that whoever accesses your information after the update will see your current information.
This cannot be the case with other digital cards, as for those you may require more effort, like in navigating their complex menus from where you can make changes. So, before choosing a business card, ensure that it is easy to make updates to the card and check whether the update reflects instantly on the card.
The Final Words
So, as now you know about the qualities of an effective digital business card, it’s time to have one. Niha digital cards are packaged with all the above capabilities, so you need not look here and there. In addition to these, we also provide various functionalities that will help enhance your networking game by enabling you to add your employees, assign them tasks and follow up with them, providing in-depth analysis of leads and more. If you want to know more about the exciting features that we offer, get in touch with us or explore our website to get a better overview.
